Privacy policy
1. Who we are
RankPrima is a European voice & AI visibility service for local businesses, operated by Evergreen West LLC, a limited liability company organised under the laws of New Mexico (USA), registration number 0008071754, doing business as RankPrima. Postal and service address via the registered agent: Northwest Registered Agent, Inc., 1209 Mountain Road Pl NE, Ste N, Albuquerque, NM 87110, United States. This entity is the data controller for the personal data covered by this policy. The service itself runs entirely on servers in the European Union. Contact: support@rankprima.com or +1 888 818 7051.
2. What data we collect
- Account data: name, email address and sign-in activity.
- Business data: the details you or your organisation provide (name, address, phone, categories, listings).
- Scan data: the business name and town you enter for a free scan, plus the email address you want the report sent to.
- Usage data: pages visited and actions taken in the product.
- Approximate location: when enabled, our server sends your public IP address to IPinfo to suggest a city and country. We do not request browser GPS access. The business you select determines the scan location; the IP estimate does not determine your business location or scan results.
- Communication: messages you send us through the product or by email.
3. Why we process it (purposes and legal bases)
- To deliver the service you or your organisation signed up for, including the free scan and the scan report (contract / pre-contractual steps).
- To secure accounts and prevent abuse (legitimate interest).
- To send you news and offers — only if you separately and actively ticked the box; unsubscribing is always one click (consent).
- Product analytics — only with your consent via the cookie banner (consent).
- Legal obligations such as invoicing and tax record-keeping (legal obligation).
4. How long we keep it
We keep account data for as long as your account exists and up to 12 months afterwards. Data from a free scan without an account is kept for a maximum of 24 months. Billing and payment records are retained by our payment partner Paddle for as long as tax law requires. After that, we delete or anonymise the data. For approximate location, we cache only the city/country response for up to six hours under a cryptographically hashed identifier. The location cache does not contain the raw IP address.
5. Who we share it with
We never sell personal data. We only share it with a small number of service providers that keep RankPrima running: Paddle (our merchant of record — it processes your payment and invoice and acts as its own data controller for the checkout, see the privacy policy on paddle.com), an email delivery service for transactional email, our hosting provider in the European Union, and IPinfo for approximate IP-based city and country lookup. IPinfo receives your public IP address for that lookup. Other integrated providers and their purposes appear in our subprocessor list. We have a data processing agreement with every processor.
6. Transfers outside the EU
The RankPrima application and database are hosted in the EU. Integrated providers, including IPinfo in the United States, may process data elsewhere. Where a service provider processes data outside the EEA, this happens on the basis of a European Commission adequacy decision (such as the EU-US Data Privacy Framework) or standard contractual clauses.
7. Your rights
Under the GDPR you can request access, rectification, erasure, restriction and portability, and object to certain processing; where processing is based on consent, you can withdraw it at any time. If you are signed in, request erasure directly via Account → Delete my data; anyone can email support@rankprima.com. We respond within 30 days.
8. Complaints
You can lodge a complaint with the Belgian Data Protection Authority (gegevensbeschermingsautoriteit.be) or with your local supervisory authority. We would of course rather solve it together first — do email us.
9. Changes to this policy
Updates appear on this page; for significant changes we notify account holders by email.
10. Contact
support@rankprima.com · hello@rankprima.com
In writing: Evergreen West LLC (RankPrima), c/o Northwest Registered Agent, Inc., 1209 Mountain Road Pl NE, Ste N, Albuquerque, NM 87110, United States.